Frustrated by the lack of 100% natural sunless tan products available, Noelle O Connor created TanOrganic. After a short struggle endeavoring to bring TanOrganic to the Irish market, Noelle had taken her brand on Irish Dragon’s Den and experienced phenomenal over night success. Noelle foretells Your Beauty Industry about finding a gap in the market, dealing with investors and the importance of PR and perseverance. Tell me a little about your job background. I am a separate ITEC experienced beauty therapist/lecturer and postgraduate of many holistic treatments and also have also studied in the Boston MIT Entrepreneurial Masters Program. Education is my number 1 primary value so I am always striving to learn new skills.
I have been around in the spa and salon industry for almost twenty years and started my one-man shop career within a cubicle beauty room behind a local beauty salon. I built it into Ireland’s first beauty string, Ealu Spa Therapy while establishing a distribution company Skin Logic, supplying the best cosmetics in Ireland and the UK. I decided to develop my very own line of products finally, because of the lack of 100% natural, ingredient-conscious sunless tan products on the marketplace.
- Reapply frequently for long period sun exposure
- Approved by dermatologists
- Tightness in your lungs
- There are ways to make waxing less unpleasant
- My epidermis is dehydrated and ashy. What do I do if my dry pores and skin flakes
- Poison ivy, oak, or sumac
I wished products that could firstly preserve your skin, while hydrating at the same time. Frustrated by expensive, pores and skin drying, chemical loaded, unnatural tans on the market, I decided to do some research of my own. The greater I researched the more I wanted to make a tan that was organic, natural and that worked, moisturising your skin rather than drying it like most tans available.
Beauty therapists, including myself, have been requesting truly natural sunless products and by using certified organic elements it guarantees discriminating users that the natural statements are real. And so TanOrganic was born. Having very fair epidermis, I used fake tans for over twenty years and felt there was a distance and need for a tan that was natural, moisturising, filled with anti-oxidants and could increase up as an anti-ageing body treatment.
If I will apply a product consistently on my epidermis, why not make it a product that is hydrating and anti-ageing at exactly the same time? With this thought I set about sourcing ingredients and developing my own, personal formula. Now my fake tan becomes another part of my anti-ageing skin care routine as well as providing me a healthy, natural safe tan. How has TanOrganic performed so far? Year The company is continuing to grow rapidly over the last, with ever-increasing sales to salons, health food pharmacies and stores.
TanOrganic generated over €1 million in retail sales within its first a few months. We’ve sprayed over 100,000 people through beauty salons and have had fantastic reviews from the media and superstar following, including the solid of Coronation Street, Emmerdale, Hollyoaks and the like. This year that have a point of difference like TanOrganic We plan to bring out very unique brand extensions.
I don’t want my products to be mainstream or simply like all others. TanOrganic is a niche and unique brand because I value the substances I choose and the quality of what I put on my skin. Because of this TanOrganic, I believe, is a world-beater and a worldwide brand. You visited Dragon’s Den for investment – why do you decide to go this route and experienced you already attempted to release TanOrganic in to the beauty market?
I went this path because I sensed it was a chance to promote my brand for free and my other businesses were failing and things were consistently getting eager. Dragon’s Den managed to get an overnight success certainly! What did showing up on Dragon’s Den do for your brand? Since appearing on Dragons Den it’s been a whirlwind. In the a day after the show we had 60,000 strikes on our website. Morning every major distributor in the country was looking to work with us The next. We were opening new accounts every half an hour, which was unusual even at the height of the boom times.